W. F. Young came to Matter looking for a complete overhaul of their brand to celebrate their 130th year in business. Spending most of their focus on their subbrands, the W.F. Young brand was always the source of all their excellent animal care products, but they didn’t have the strong visual presence to match.

Leading the rebrand and website design with the integrated team, we supplied a refined brand that relays a sense of trustworthiness and care. Meeting the requirements to display a sense of connection and multiple animals to show the company's growth, moving from solely equine products into the pet space, we created a logo using geometric shapes to achieve this in a contemporary fashion. We utilized the new calming color palette, white space, and captivating photography for the website to continue the modern and emotional design.

Based on the great work the team produced, Matter has continued to partner. with W.F. Young on multiple other sub-brands like Silver Honey and Showsheen.