Victor Technology is an over 100-year-old company well-known for its calculators. They have recently moved into selling office products and standing desks. Victor approached Matter for a new e-commerce website and visual brand refresh. They wanted to push their brand to a modern place and increase standing desk sales.

As the lead designer alongside the copywriting team, we provided Victor with a new brand narrative, voice, tone, a visually captivating website with a refreshed user experience, increased add-to-cart ease, and clear calls to action. We also provided the Victor team with a component library that allowed them to make changes and update their site and other materials in the future while keeping the brands' integrity solid and cohesive.

With these deliverables, the Matter team was able to successfully help Victor increase standing desk sales and create a brand that they can proudly push their users to.